ANALISIS SEMIOTIK ROLAND BARTHES TERHADAP SIMBOL BUDAYA PALESTINA DI RUANG PUBLIK DIGITAL: SEMANGKA, POHON ZAITUN, DAN KUNCI

Annisa Maulidina Haqi; Johny Alfian Khusyairi

doi:10.24198/metahumaniora.v15i1.61767

Penulis

Annisa Maulidina Haqi
anisamldna@gmail.com
Universitas Airlangga
Johny Alfian Khusyairi Universitas Airlangga

Kata Kunci:

budaya Palestina, media sosial, semiotika, simbol budaya

Abstrak

Penelitian ini menganalisis representasi simbol-simbol budaya Palestina dalam ruang publik digital melalui pendekatan semiotika. Dengan fokus pada simbol semangka, pohon zaitun, dan kunci, penelitian ini mengungkap bagaimana simbol-simbol tersebut digunakan untuk mempertahankan identitas nasional Palestina dan melawan dominasi narasi kolonial. Data primer berupa tiga poster digital yang mewakili masing masing ketiga simbol yang dianalisis menggunakan konsep denotasi dan konotasi menurut Roland Barthes. Penelitian ini bertujuan untuk mengisi kesenjangan pengetahuan tentang representasi budaya Palestina dalam ranah digital dengan mengeksplorasi peran simbol-simbol budaya dalam membentuk identitas kolektif serta sebagai bentuk ekspresi perlawanan. Selain itu, Penelitian ini menegaskan pentingnya media sosial sebagai platform untuk menyuarakan perjuangan dan memperkuat narasi budaya di tengah konflik politik.

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